Effective Date: June 17, 2025

Welcome to advlust.com! We respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy describes how advlust.com, the official and exclusive authorized distributor of Diode Dynamics LED lighting products in India, collects, uses, and safeguards your personal information when you visit our website www.advlust.com, contact us, or purchase our products.

This Privacy Policy has been formulated in accordance with the Information Technology Act, 2000, and the rules made thereunder, including the Digital Personal Data Protection Act (DPDPA), 2023, and other applicable Indian laws. By accessing or using our website and services, you consent to the practices described in this Policy.

1. About advlust.com

advlust.com is a sole proprietorship registered and operating from Hyderabad, India. We function as the exclusive authorized distributor of Diode Dynamics LED products in India. Our website serves as our primary sales and support channel for Indian customers. The privacy of our customers, users, and dealers is of paramount importance to us, and we operate in full compliance with Indian data protection regulations.

2. Information We Collect

We collect various types of information to provide, maintain, and improve our services. The information may be collected directly from you or automatically through your interactions with our website.

A. Information You Provide Directly

We collect the following personal information when you:

  • Create an Account or Place an Order: Your full name, email address, phone number, billing address, shipping address, and other contact details. This also includes GST number if applicable.
  • Make a Payment: Although we do not store your full card details, your transaction details are securely processed by our PCI-DSS-compliant payment gateway, Easebuzz, integrated via GoKwik checkout.
  • Communicate with Us: Any personal information you provide via email, WhatsApp, phone calls, or our website contact form, including your name, email address, mobile number, and your queries or feedback.
  • Apply to Become a Dealer: If you submit a dealer inquiry, we may collect additional business information such as business name, GST number, PAN, address, contact person name and number, and email ID.

B. Information Collected Automatically

When you use our website, we automatically collect:

  • Device Information: Such as IP address, browser type, operating system, screen resolution, language, device identifiers.
  • Usage Information: Such as pages visited, products viewed, time spent on pages, click patterns, referring and exit pages, date and time of access.
  • Cookies and Tracking Technologies: We use cookies, pixel tags, and similar technologies for session tracking, personalization, cart management, analytics, and marketing. This includes data collected through tools such as Google Analytics and Meta Pixel.

3. Purpose of Data Collection and Use

We collect, store, and process your personal information for the following legitimate business purposes:

  • To register your account and authenticate your identity
  • To process your orders and deliver the products to your address via third-party logistics services (Shiprocket)
  • To manage payments through Easebuzz via GoKwik checkout and ensure transactional security
  • To provide post-purchase services including warranty support, order tracking, cancellation, or refund support
  • To communicate with you for customer support, feedback, inquiries, and technical assistance
  • To share necessary information with Diode Dynamics USA for warranty validation and product-related technical support
  • To allow authorized dealers to contact you if you inquire about dealership opportunities
  • To conduct internal research and analytics to enhance product offerings and user experience
  • To comply with legal and regulatory obligations, including income tax, GST, and the DPDPA 2023
  • To send marketing messages and promotional communications, only with your consent

4. Sharing and Disclosure of Your Information

We do not sell or rent your personal data to any third party. However, we may share your data with trusted third parties under strict confidentiality and only for the purposes outlined in this policy:

A. With Service Providers:

  • Payment Gateway & Checkout Partner: GoKwik (checkout) and Easebuzz (payment processing) for securely managing online payments and ensuring transaction integrity.
  • Shipping Aggregator: Shiprocket – for order fulfillment, shipment tracking, and delivery support.
  • Website Maintenance and Hosting: Aceassured and Shopify – for technical support, hosting, and security.
  • Marketing Tools: Google Analytics, Meta Pixel – for measuring site performance and campaign optimization.
  • IT and Operational Vendors: For administrative support, CRM, or analytics (as and when required).

B. With Diode Dynamics (U.S.)

  • We may share your order details, product information, and contact data with Diode Dynamics USA solely for the purpose of warranty verification, product support, and inventory planning. Your data will not be used for marketing by Diode Dynamics unless you opt in.

C. With Government Authorities:

  • We may disclose your personal information when required to comply with legal obligations, respond to government requests, or protect our legal rights.

D. With Authorized Dealers:

  • If you apply to become a reseller or dealer, we may share your provided information with relevant internal teams and regional representatives to evaluate your request.

E. In Business Transfers:

  • In the event of a merger, acquisition, or sale of business assets, your information may be transferred to the new owner, subject to confidentiality.

5. Data Retention Policy

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected and to comply with legal, accounting, or reporting obligations. For example:

  • Transactional data and invoices are retained for a minimum of 8 years as per GST and Income Tax laws.
  • Marketing opt-in data is retained until consent is withdrawn.
  • Account information is retained until you request deletion, except for data required to be retained by law.

6. Your Rights Under Indian Law

As a data principal under the Digital Personal Data Protection Act, 2023, you have the following rights:

  • Right to Access: You can request access to the personal data we hold about you.
  • Right to Correction: You can correct any inaccurate or incomplete data.
  • Right to Erasure: You can request deletion of data under lawful grounds.
  • Right to Consent Management: You can withdraw marketing consent or opt out of promotional communications.
  • Right to Grievance Redressal: You can file a complaint with our Grievance Officer if your rights are violated.

To exercise any of these rights, please contact our Grievance Officer listed in Section 9.

7. Cookies and Tracking Policy

Our website uses cookies and similar tracking technologies to:

  • Maintain user sessions
  • Save your preferences and cart data
  • Understand site usage and improve navigation
  • Run ad campaigns through Google Ads and Meta Ads

By using our website, you consent to our use of cookies. You may modify cookie preferences through your browser settings, but disabling essential cookies may impact site functionality.

8. Data Security Measures

We implement the following security controls to protect your data:

  • SSL encryption (HTTPS) for all data transmission
  • Secure hosting on Shopify with frequent patch updates
  • Internal access controls and employee confidentiality agreements
  • Firewalls and intrusion detection systems
  • Regular security audits and vulnerability assessments

Although we follow strict security protocols, no system is completely secure. We recommend you take appropriate steps to safeguard your own devices and login credentials.

9. Grievance Officer & Contact Details

As required under the DPDPA 2023, we have appointed a Grievance Officer who will address your concerns regarding data protection and privacy.

Grievance Officer Name: Shailaja K
Email: connect@advlust.com
Phone: +91 8897320505
Grievance Redressal Address:
Flat B2, Westend Apartments, Masthan Nagar, Doctor's Colony, Madhapur,
Beside Soukun, Hyderabad, Telangana, India – 500033

Registered Business Address:
Flat B1, Westend Apartments, Masthan Nagar, Doctor's Colony, Madhapur,
Beside Soukun, Hyderabad, Telangana, India – 500033

You can reach out with any queries, complaints, or requests related to your personal data or this Privacy Policy.

10. Third-Party Links and Services

Our website may contain links to third-party websites, plugins, or apps. Clicking on those links may allow third parties to collect your data. We do not control and are not responsible for the privacy practices of such external platforms. We encourage you to read their privacy policies before submitting any data.

11. Policy Changes

We reserve the right to revise this Privacy Policy at any time to reflect changes in law, business operations, or technology. All updates will be posted on this page with the new effective date. Your continued use of our services after such changes constitutes acceptance of the updated terms.

This Privacy Policy is published in compliance with Rule 4 of the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 and the Digital Personal Data Protection Act (DPDPA) 2023.